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    <title>GPTMC Press Release Feed : Tourism Research</title>
    <description>Gophila.com / GPTMC Press Releases: Tourism Research</description>
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    <lastBuildDate>Mon, 13 Feb 2006 15:58:52 -0500</lastBuildDate>
    <pubDate>Mon, 13 Feb 2006 15:58:34 -0500</pubDate>
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      <title>Philadelphia Fulfills "Golden Promise" of Tourism</title>
      <description>
<img src="http://www.gophila.com/Go/PressRoom/RSS/images/Liberty_Bell_Center_RSS.jpg" /><br />
[caption: Liberty Bell Center]<br /><br />In May 1996, the Commonwealth of Pennsylvania, the City of Philadelphia and The Pew Charitable Trusts made a Ã¢â‚¬Å“golden promiseÃ¢â‚¬Â� to the readers of The Philadelphia Inquirer, asserting that leisure tourism could serve as a replacement industry for lost manufacturing jobs. Ten years later, the organization created to market the region and build its image, the Greater Philadelphia Tourism Marketing Corporation (GPTMC), is celebrating a decade of accomplishments. To mark the occasion, Governor Edward Rendell, Mayor John Street and Rebecca Rimel, president of The Pew Charitable Trusts, took a look back to see if the region delivered on the promise in a commentary piece that ran in The Philadelphia Inquirer today. To read the original Op-Ed or the new piece, visit <a href="http://www.gophila.com/goldenpromise"> gophila.com/goldenpromise</a>.</description>
<link>http://feeds.gophila.com/~r/GptmcPressReleaseFeedTourismResearch/~3/76573180/Phila_Fulfills_Golden_Promise.aspx</link>
      <pubDate>Fri, 5 May 2006 15:46:56 -0500</pubDate>
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      <title>New Travel Data Reveals Visitors to Philadelphia are Coming in Greater Numbers and Spending More</title>
      <description>New research released by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) reveals that visitation to and spending in Philadelphia and Its Countryside were up in 2004. The visitor volume study, conducted by D.K. Shifflet, reports that 25.5 million people visited the five-county region (Philadelphia, Bucks, Chester, Delaware and Montgomery counties) in 2004, up 5.4% from the previous year. Comparing the latest data to 2003, Philadelphia's percentage increase in total visitors was higher than the increase in overall U.S. domestic travel volume (2.1%), as reported by the Travel Industry Association of America. Not only are tourists traveling to Philadelphia in record numbers, they are also spending more, according to Global Insight. In 2004, visitors from the business, convention and leisure segments generated $6.80 billion in direct spending, up 7% from the $6.34 billion spent in 2003.</description>
      <link>http://feeds.gophila.com/~r/GptmcPressReleaseFeedTourismResearch/~3/41988872/New_Travel_Data_110705.aspx</link>
      <pubDate>Mon, 7 Nov 2006 15:46:56 -0500</pubDate>
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